In addition, for the past seven years, the Foundation has been carrying out tracker research through independent research company Mindset among our target audience of 18-40 year old young farmers to see how well we are doing.
Results over the years suggest that awareness of the Farm Safety Foundation/Yellow Wellies is growing steadily from 27% in 2014 to 81% in the 2021 survey. We are helping to create conversations about farm safety and mental health, particularly amongst Young Farmers Club members.
We have also conducted research among this audience to discover how well initiatives like Farm Safety Week work in creating this behavioural change.
In the 2021 research 80% of those surveyed were aware of Farm Safety Week. A figure that has leapt up from 26% awareness in 2014.