In addition, the Foundation has been carrying out tracker research among our target audience of 18-40 year old young farmers to see how well we are doing.
Results over the past two years suggest that awareness of The Farm Safety Foundation’s Yellow Wellies campaign is growing steadily and helping to create conversations about farm safety, particularly amongst Young Farmers Club members.
We have also conducted research among this audience to discover how well initiatives like Farm Safety Week work in creating this behavioural change.
In the July 2016 research 56% of those surveyed were aware of Farm Safety Week. A figure that has leapt up from 45% awareness in 2015.
This research is supported by NFU Mutual’s Voice of the Farmer research – an annual survey of 1,200 farmers across the UK which delves into many aspects of modern farming life.
60% of all respondents were aware of Farm Safety Week, an increase in 6% on the previous year.