Black banner with Yellow Wellies logo and heading '10th Anniversary Champions' with a circular picture of a family including a mother, father and two young boys in bright orange clothing

Meet Holly

You may already know Holly Atkinson by a different name. Her Instagram account, @cups.on.cows has amassed a strong following and, as an advocate of both farm safety and mental wellbeing, we are delighted to have Holly on board as a 10th Anniversary Champion. Coming from a non-farming background Holly had an interesting journey into the

Black image featuring the Yellow Wellies logo and a black and white circular image of a lady in a headband and her dog

Meet Victoria

Our first 10th Anniversary Champion, Victoria Taylor, knows first-hand how your life can be turned upside down in an instant. A farm manager in Scotland, Victoria farms 55 beef cattle and 120 sheep, alongside husband Ben, and their three daughters. “I wanted to become a 10th Anniversary Champion for several reasons,” she explained. “I’ve found


Happy New Year Folks! And what a year it’s going to be… 2024 promises a new decade of the Farm Safety Foundation, a new calendar of activities for the team and a brand new chair of trustees… James Chapman MBE    

Rethink Risk

Over the years, our Farm Safety Week and Mind Your Head campaigns have become synonymous with impactful social media films that gain high levels of engagement. This year’s 2021 Mind Your Head video “The Living Years” had 614,000 views on social media and our 2020 Farm Safety Week video “Out of The Mouths Of Babes”